3 Ways Social Media Can Help Grow Your Business

Written By Michael Carrington 

Updated on December 1, 2023

Written By Michael Carrington 

Updated on December 1, 2023

Here are three ways social media can support the expansion of your internet business.

Social media has completely changed how we interact with one other and conduct business. We use technology in every part of our lives, and in doing so, it has the ability to mold our ideas, alter our opinions, and have an impact on our choices.

It is reasonable to conclude that social media is here to stay and is changing the way that customers make purchases. It is imperative for internet business owners to establish a robust online presence.

Do you use social media to further expand your web business? It's time to get started if not. Erik Qualman once said, "We don't have a choice about whether we use social media. How well we accomplish it is the question.

Here are the 3 ways the Social Media can add value and support your business

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1. Provides Insights About Customers

Today's social consumers are astute and quick-witted in the digital age. Social media platforms provide a wealth of data that can give you important insights into your target audience's demographics and areas of interest.

Equipped with this understanding, you can subsequently tailor your marketing approach to correspond with their requirements. It might encourage you to participate in online conversations, post on social media, or come up with fresh product concepts.

Take careful note of your Facebook admirers or Twitter followers, for instance. What subjects pique their interest? What grievances do they have? What gives them their tick? Pay attention to your viewers. By doing this, you'll be able to discover fresh concepts for interesting and pertinent material.

2. Builds Your Brand Awareness

Social media can help you connect with your customers more deeply and raise your brand's awareness when handled properly. Of the 1,000 consumers surveyed in a Sprout Social poll, 62 percent stated that they are inclined to make a purchase from a brand that they follow on social media.

Customers really do purchase from companies they like and trust, and branding plays a role in this. A recent study conducted by the Internet Advertising Bureau UK found that almost 80% of consumers said that a brand's presence on social networking sites would make them more likely to make repeat purchases in the future.

Increased brand loyalty is guaranteed when you interact with your target audience on social media in an active and consistent manner. "A brand is nothing but an expression of a consumer's loyalty and trust," as Phil Dusenberry once said.

3. Amplifies Search Engine Rankings

The significance of search engine rankings is evident to all online business owners. Even if you have the greatest website or blog on the planet, it won't matter if no one visits it.

Social media not only helps drive traffic to your website, but it also raises your search engine position the more social media shares you get.

Search engines believe that a content is more relevant to readers if it has more shares than it does. Creating amazing content that offers significant value is the best approach to boost your rankings. Search engine optimization is completely useless if your content isn't attractive to your readers.

Increase value rather than volume. There's no better method to expand your web presence. "Social may be sexy, but search still pays the bills," as Tom Pick once said.

These three strategies will help you expand your internet business with social media. Entrepreneurs cannot undervalue the influence of social media in the modern digital age. It is among the most affordable and effective marketing strategies for establishing credibility and trust over time.

Are you prepared to expand your web presence and advance your company?

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Michael Carrington


I am an entrepreneur, international consultant, and founder of successful business brands in the U.S. and Australia. With over 13 years of multinational business experience, I focuses my time on helping others achieve wealth and financial abundance by leveraging the power of digital entrepreneurship.

I am passionate about entrepreneurship, mentoring, and showing others how to earn a lucrative income with online and offline brand verticals.

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